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Hypebeast IPO’d (a blog!) and then launched HBX an e-commerce platform and they are attracting 14 Million to their site and 2 Million to their HBX platform. SoleCollector added Slang a year ago and they are at 4 Million visits per month. When you begin to look at long time sneaker websites that have added e-commerce in the last few years like: These new sites in less than two years have attracted half of the traffic that Zappos is getting. GOAT is at 5 million visits per month and it’s an app primarily When you consider footwear sites that are new to the market –
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At this point Zappos is garnering 15 Million visits per month. It’s the fact that Zappos decided to go the influencer route to drive traffic and increase engagement on the site.
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This post could easily cover the simple territory that Nice Kicks presented asking about the type of shoes and what will be available to Gay as an endorser, but the intriguing aspect of the deal isn’t that Zappos signed an NBA player to endorse the site. This means that if Amazon is looking at removing Zappos from its portfolio Zappos could end up being the odd man out. Those registries aren’t exclusive, but brands are cutting back on distribution to wholesale accounts. Amazon has responded by building registries with brands. While the removal from Amazon’s portfolio hasn’t happened yet, the shift in direct to consumer sales by brands is forcing retailers into different areas to account for the loss in sales that are happening at both brick and mortar and online. Zappos on the Chopping Block via | Bloomberg Last year Shelly Banjo of Bloomberg reported that Zappos could be removed from Amazon’s portfolio which makes the signing of an NBA athlete an interesting play for Zappos. The e-commerce shoe store was once a powerhouse in online sales but has declined some with Amazon’s growth in footwear replacing the need to rely so heavily on Zappos. This is unlike any deal for an NBA player in that Zappos does not have a private label sneaker. Nice Kicks is reporting that Rudy Gay has signed a shoe endorsement deal with Zappos. Source: Rudy Gay Speaks on New Shoe Deal That’s the First of its Kind | Nice Kicks Mandatory Credit: Soobum Im-USA TODAY Sports San Antonio, TX, USA San Antonio Spurs forward Rudy Gay (22) is fouled while shooting by Minnesota Timberwolves shooting guard Jamal Crawford (behind) during the second half at AT&T Center.